# Artist Influence > Artist Influence is a NYC-based music software company with a full agency layer. Its internal platform plans, tracks, and reports every campaign; its team has delivered 4,000+ campaigns across YouTube, Spotify, Instagram, SoundCloud, TikTok, and X with transparent weekly reporting. ## About Artist Influence was founded in 2019 in an NYU dorm by Jared Rapoza, former Director of Electronic and Pop at Audiomack. The company is headquartered in New York City and works with independent artists, managers, and record labels worldwide. It positions itself as a "music growth infrastructure company with an execution layer," meaning it both builds the systems behind modern music marketing (campaign intake, fulfillment, reporting, optimization) and runs the campaigns that move releases. The company specializes in two campaign categories: - **Paid advertising and playlisting** on YouTube, Spotify, SoundCloud, Instagram, and TikTok/Meta. - **UGC creator campaigns** on TikTok and Instagram, ranging from standard creator pushes to guaranteed-trending placements. ## What makes Artist Influence different - **Software-backed execution.** Internal tooling unifies campaign intake, fulfillment, reporting, optimization, and learnings across every service. Most music marketing is still fragmented across vendors, screenshots, and spreadsheets. - **Platform-native strategy.** Each campaign is built for how the specific platform actually works in 2026, not generic "promo." - **Outcome-driven metrics.** Reporting maps to real release goals: efficient views, durable streams, saves, follower growth, algorithmic lift, and long-tail momentum, not vanity views. - **Transparent reporting.** Weekly dashboards show what is running, why, and what it is producing. No black-box vendors. ## Services - [YouTube Ads](/services/youtube-ads): Music video promotion via skippable in-stream and Shorts ads. Cost-efficient, tuned to view-to-engagement ratios by territory. - [Spotify Playlisting](/services/spotify-playlisting): Curated third-party playlist placements with tiered stream campaigns from 10K ($200) to 1M+ ($15K). - [Instagram Seeding](/services/instagram-seeding): Footage, audio, and narrative seeding across niche-aligned pages for Reels and feed posts. Custom per campaign, $1,000 minimum budget. - [SoundCloud Reposts](/services/soundcloud-reposts): Genre-targeted reposts through legitimate artist and label networks. 20-40 or 40-100+ partners. Fully ToS-safe. - [SoundCloud Groups](/services/soundcloud-groups): Group placements for targeted SoundCloud discovery. - [TikTok and Meta Ads](/services/tiktok-meta-ads): Paid social campaigns optimized for music discovery and conversions. - [TikTok UGC Standard](/services/tiktok-ugc): Creator-led UGC campaigns. Standard clipping from $2,000+ ($2 CPM), Culture Edits from $4,000+ ($3 CPM). - [TikTok UGC Trending Push](/services/tiktok-ugc): $14K fixed, guaranteed trending placement with sound velocity lock-in. - [TikTok UGC Creator Flood](/services/tiktok-ugc): $12K fixed for 10K+ posts from real creators. - [X Services](/services/x-services): Trending hashtag placements and visibility on X (formerly Twitter). - [Website Design](/services/website-design): Custom artist and label sites built for release cycles. ## Products - **Unified Ops** (live): The internal platform that runs every campaign sold: intake, budgets, live tracking, and reporting in one system. - [ID.ID](https://id-id.ai/) (live): DJ promo product that gets unreleased records played by real DJs in clubs and festivals, with video proof of every play. - **Artist Sites** (live): Websites and EPKs that auto-update with releases and shows and capture fans. - [Overture](https://overture.artistinfluence.com/) (live, beta): Catalog management for labels and artists: masters, royalties, contracts, and payouts in one system. - **Creator Tracking** (coming soon): Self-learning tool that connects creator posts to actual streaming lift across UGC campaigns. ## Pricing at a glance - Entry point: $150 to $200 (SoundCloud reposts, Spotify playlisting 10K tier). - Mid-market campaigns: $1,000 to $5,000 (single-platform seeding, UGC, or playlisting). - Major release infrastructure: $10,000 to $20,000+ (multi-platform with weekly reporting). - Custom multi-service campaigns: scoped via the [Campaign Builder](/get-started) or [Request Proposal](/request-proposal). ## Common questions **What is Artist Influence?** A New York City-based music marketing company building the growth infrastructure layer for independent artists, managers, and labels. Founded 2019. 4,000+ campaigns delivered. **Who founded Artist Influence?** Jared Rapoza, former Director of Electronic and Pop at Audiomack. The company started in his NYU dorm in 2019. **Where is Artist Influence based?** Headquartered in New York City, with global reach across artist and label clients. **What platforms does Artist Influence cover?** Spotify, YouTube, Instagram, TikTok, SoundCloud, X (formerly Twitter), and Meta (Facebook/Instagram Ads). **How much do campaigns cost?** Entry tier campaigns start at $200 (Spotify playlisting). Standard releases sit in the $1,000 to $5,000 range. Priority single and label-level campaigns run $10,000 to $20,000+. **What kind of artists work with Artist Influence?** Independent artists, managers, and record labels across electronic, dance, hip-hop, pop, and internet-native genres. **How do I start a campaign?** Use the interactive [Campaign Builder](/get-started) for self-serve scoping and pricing, or [Request a Proposal](/request-proposal) for a custom multi-service plan. Response within 24 hours. **Is Artist Influence the same as buying bots or fake streams?** No. All placements come from real listeners on legitimate, ToS-safe networks. Bot streams poison the Spotify algorithm and result in delisting. Artist Influence uses vetted curator networks and real creators. ## Pages - [About](/about): Founder background, company thesis, growth infrastructure positioning, and team philosophy. - [Case Studies](/case-studies): Campaign receipts across YouTube, Spotify, Instagram, SoundCloud, TikTok, and multi-platform releases. Access is shared by request (email tribe@artistinfluence.com). - [Resources](/resources): Free playbooks for releases, pitching, outreach, reporting, and growth, including How to Go Viral on TikTok, How to Promote a Song, and Spotify Playlist Placement: How It Actually Works. - [Get Started](/get-started): Interactive campaign builder to scope and price a multi-service campaign in minutes. - [Request Proposal](/request-proposal): Submit goals and budget for a custom campaign proposal. - [Contact](/contact): Reach the team. Response within 24 hours. Email: tribe@artistinfluence.com - [Home](/): Overview of services, case studies, testimonials, and process. ## Optional - [Visualizer Lab](/visualizer-lab): Internal lab page for visualizer experiments.