Clipping Campaigns for Artists, Labels and Creators
Verified, genre-native clippers turn your sets, vlogs and performances into hundreds of short clips for TikTok, Reels and Shorts. Approval-only payouts and live tracking, from $2,000 at a $2 CPM for music.
Verified clippers cut your footage, or social footage we source, into short clips and post them across TikTok, Reels and Shorts.
From $2,000 at a $2 CPM for music ($2 per 1,000 views). Other media formats run up to $4 CPM. Out-of-scope formats are custom, from $10,000.
Campaigns start within 48 to 72 hours and typically run 1 to 3 weeks.
Approval-only clips from genre-native clippers, with real-time attribution on every approved post.
What is a clipping campaign?
A clipping campaign pays a network of clippers to cut your existing footage, such as DJ sets, vlogs and live performances, into short clips and post them across TikTok, Reels and Shorts. Instead of one video, your release shows up in hundreds of clips from accounts your audience already watches.
Most artists already have more video than they post. A two-hour set, a tour vlog or a podcast appearance holds dozens of moments that could carry a track, but nobody has time to find them, cut them and get them onto the right accounts. Clipping does that work at volume. Each clip is a fresh chance for the algorithm to pick up your music, and each one lives on an account that already has an audience in your genre.
Clipping is different from a creator or influencer campaign. A UGC campaign pays creators to make original videos using your audio, which builds sound velocity for one song. Clipping cuts footage of you, which builds narrative velocity: your story, your persona and an audience for the artist, not only the track.
How our clipping campaigns work
Source footage
Send your sets, vlogs or performance footage. No footage? We source relevant social content in-house, such as EDM edits, racing clips or lifestyle footage.
Cut and test hooks
Your footage becomes short vertical clips. We A/B test hooks, overlays and captions to find the versions that perform.
Approval-only posting
Verified, genre-native clippers post the clips. We only pay for approved posts that meet the campaign parameters.
Real-time attribution
Follow every approved post with real-time attribution for the full run, typically 1 to 3 weeks.
What we clip
Clipping works for any niche with footage people replay. These are the ones we run most. No footage? We source it in-house.
Music
Artists, DJs and labels. Sets, performances and vlogs cut into clips that carry the hook of the track.
Events
Festivals, tours and live events. Highlights that sell the next date and keep the lineup in feeds.
Livestreamers
Twitch, Kick and YouTube streamers. The moments chat reacted to, cut into clips for short-form feeds.
TV and film
Shows, films and trailers. Scenes and quotes that send viewers back to the release.
Podcasts
Video podcasts and interviews. One episode becomes dozens of standalone clips.
Sports
Teams, athletes and leagues. Plays, reactions and sideline moments cut for TikTok, Reels and Shorts.
Clipping pricing
Clipping is billed per 1,000 views (CPM), with a minimum budget per content format. Music is $2 CPM, and other media formats can run up to $4 CPM. These are the same rates as our campaign builder, in US dollars.
- Music minimum budget
- $2,000
- Music billing
- $2 CPM
- Run time
- 1 to 3 weeks
- Starts in
- 48 to 72 hours
| Format | CPM | Minimum budget | Applies to |
|---|---|---|---|
| Music | $2 CPM | $2,000 | Music artists |
| Podcast | $2 CPM | $2,000 | Other media |
| Sports | $2 CPM | $2,000 | Other media |
| TV/Film | $3 CPM | $2,000 | Other media |
| Politics | $4 CPM | $2,000 | Other media |
| Out-of-Scope | Custom | $10,000 | Music artists and other media |
CPM is the cost per 1,000 views, so a music campaign pays $2 for every thousand views it delivers. Out-of-scope formats are quoted per campaign, with a $10,000 minimum budget. Because payouts are approval-only, spend goes to posts that meet the campaign parameters, not to clips that never should have gone live.
Every campaign is scoped to your footage, genre and release timing. Build a plan in the pricing builder or request a proposal and we respond within 24 hours. To see how clipping sits next to every other service and minimum, check campaign budgets and minimums.
Clipping vs UGC creators vs culture edits vs playlists
Four ways to put a release in front of new listeners, compared on what each one actually does, what it costs and how you see the results.
| Attribute | Clipping | Influencer and UGC creators | Culture Edits | Spotify playlisting |
|---|---|---|---|---|
| What it does | Clips cut from your footage, posted by verified clippers | Hand-picked creators post your sound natively | Placements on established film, TV and sports edit pages | Placements on genre-matched third-party playlists |
| Starts at | $2,000 ($2 CPM for music) | $1,000 (custom creator list) | $4,000 ($3 CPM) | $200 (10K stream goal) |
| Starts in | 48 to 72 hours | 48 to 72 hours once creators are approved | 5 to 7 business days | 2 to 7 business days |
| Run time | 1 to 3 weeks | 1 to 3 weeks | 2 to 3 weeks | 30, 60 or 90 days, or until the goal is hit |
| Proof | Real-time attribution | Live post links and engagement reporting | Post links or aggregated reach screenshots | Weekly stream reports |
| Best for | Artist story and audience growth between releases | Sound usage on a new release | Emotional, cinematic storytelling around a track | Streams and saves on Spotify |
The short version: run UGC when a new song needs sound usage, and run clipping when you have footage and want to grow the artist. Priority releases often run both, with UGC for the song, clipping for the artist and ads layered on top. Our UGC campaigns for music page covers the creator tiers, and Spotify playlisting turns the attention into streams.
Why approval-only matters
Clipping is easy to fake. A vendor can point bots at a clip, loop low-quality reposts or recycle the same cut across dead accounts, and the view count still goes up. None of that reaches a listener, and none of it helps the next release.
We run it the other way around. We only pay clippers for approved posts that meet the campaign parameters. Every clip comes from a verified, genre-native clipper with proven reach, and every approved post shows up in your live tracking. The result is a report you can check post by post, not one view total you have to take on trust.
- No bots
- No fake loops
- No recycled content
Who clipping is for
A strong fit
- DJs and touring artists with set or show footage that never made it past their own stories.
- Artists with vlogs, studio sessions, interviews or podcast appearances sitting unused.
- Artists between releases who need to keep the algorithm fed with content.
- Labels with music videos, livestreams and live footage across a release cycle.
- Anyone building artist persona and lore, not just sound usage on one song.
Not the right first step
- Budgets under $2,000. Spotify playlisting starts at $200, and influencer campaigns start at $1,000.
- A brand new song that needs sound usage in its first 30 days. That is a job for a UGC creator campaign, which is built for sound velocity.
Not sure which one fits? Tell us about the release and the footage you have, and we will tell you honestly whether clipping is the right spend.
Trusted by artists and labels since 2019
Campaign case studies are private and shared on request. Here is what we can show in public.
- 4B+
- TikTok views generated
- 4,000+
- Campaigns delivered
- 95%
- Client retention
"Artist Influence is an incredible partner for digital marketing. They've played a key role in promoting tracks across our roster, and we've always been able to count on them to deliver results while being easy to work with. Their ability to be responsive to the fast-changing digital landscape makes them invaluable to us."
"In a crowded digital ad ecosystem, Artist Influence helps cut through the noise with compelling, high-performing, creative content. The team was very hands-on and communicative throughout every stage of the process. Their quality speaks for itself, as our click-through rate has more than doubled and eCPA has dropped 25% on TikTok."
"Artist Influence is one of the most tech-forward teams I've seen in music marketing. Their client portal is genuinely impressive, their reporting is clean, and they know how to execute across Spotify, UGC, and YouTube in a way that actually drives results."
Clipping FAQ
Playbook
Clipping Campaigns vs UGC Campaigns: What's the Difference
How each one works, what it is good for, and when to run one, the other or both.
Playbook
What Is TikTok UGC for Music? Creator Campaigns Explained
How creator campaigns work, why they outperform direct ads, and how to judge a good one.
Pair it with
UGC Campaigns for Music
Put real creators on your sound with influencer posts, culture edits, creator floods and trending pushes.
Instagram Music Promotion
Seed your footage and audio across niche Instagram pages for Reels and feed reach.
TikTok and Meta Ads
Put Spark Ads behind the clips that perform best and scale what already works.
Start a clipping campaign
Turn the footage you already have into hundreds of clips on the accounts your audience watches. From $2,000 at a $2 CPM for music, with live tracking on every approved post.
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