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    How to Find Editorial Curators

    Complete guide to finding and pitching Spotify, Apple, and other DSP editorial teams. Includes timing and email templates.

    By Jared Rapoza, founder of Artist Influence

    How to Find Editorial Curators

    Finding Curators

    1. 01List every DSP you'll target: Spotify, Apple, YouTube, Amazon, TIDAL, Deezer, Audiomack, Anghami, Audius, etc.
    2. 02On LinkedIn, search for role + genre variants (e.g., "Dance Editor", "EDM Curator", "Hip‑Hop Editor").
    3. 03Use Hunter Finder on the company domain (e.g., spotify.com) to see the naming pattern.
    4. 04Test likely name variants in Hunter Verifier and keep anything ≥70%.
    5. 05Pitch timeline: send on Tuesday, two weeks before release, before 5pm ET; follow on release day with live links.
    6. 06Include 1‑line about the record, a personalized 30-45s video, two career highlights, and the specific playlists you're targeting.

    Editorial Pitching Best Practices

    • Find editors via LinkedIn title searches (e.g., "Dance Editor", "Electronic Curator").
    • Discover corporate email patterns with Hunter Finder, then validate with Hunter Verifier (≥70% confidence).
    • Pitch Tuesday, 2 weeks pre‑release, before 5pm ET. Follow up on release day with live links.
    • Include: 1‑line about you + the record, 30-45s personalized video, 2 career highlights, targeted playlists.

    A real pitch that worked

    Hope you're having a great week so far! Sharing Yung Pooda's new single "Night Talks With God" (releasing 9/12/25) for editorial consideration: a slow-burn, confessional blend of Christian rap and R&B about faith, sin, and redemption. As Pooda puts it: "God said, 'talk to me,' and the rest is history."
    
    • Listen (private, hyperlinked)
    • Pitch Brief (hyperlinked)
    • Impact + interactive: Pre-save → real donations (NAMI Greater Houston): milestone counters (500 / 1k / 2.5k / 5k) unlock public, receipt-posted donations.
    
    Key Points:
    • Underground credibility: On The Radar appearance; BET Cypher standout; coverage on Akademiks/SayCheese; co-sign/collab with Fat Joe.
    • Catalog proof: collab with A Boogie Wit Da Hoodie has 30M+ streams across DSPs with strong editorial support.
    
    Thank you for your time and consideration!

    Why this pitch works

    • One-sentence positioning up top: genre + theme + an artist quote that gives it a voice.
    • Direct links to a private stream and pitch brief. No attachments, no friction.
    • A unique interactive element (the charity tie-in) that gives the curator a story, not just a song.
    • Credibility markers that are specific: named looks, named co-signs, real catalog numbers.
    • A personalized unlisted video to the curator bridges the para-social gap: one take of why this DSP should care, clipped per platform.
    • Professional, short, and scannable. Curators read hundreds of these.
    Put it to work
    Spotify Playlisting

    Real, genre-matched playlist placements with a set stream goal and weekly reporting.

    See the service
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